​Projects
Dan's Farmroot
Canadian Ginseng Roots Brand
Xinflix Production, leveraging its strong political and business network connections, successfully established a relationship with the Canada branch of the China Council for the Promotion of International Trade (CCPIT). Invited to the 2023 China International Supply Chain Expo, Xinflix Production represented the Canadian pavilion, showcasing the best of Canadian products on an international stage.
At the expo, Xinflix Production undertook a significant initiative on behalf of Dan’s Farmroot, a Toronto-based ginseng brand, to introduce high-quality Canadian ginseng to the Chinese market. Prior to the event, Xinflix Production meticulously prepared promotional copy and posters, strategically designed to highlight the unique qualities of Canadian ginseng. The debut of this high-quality ginseng at the expo made a notable impact, receiving widespread acclaim from many businesses present.
The positive reception greatly enhanced the brand's visibility, recognition, and international influence. This exposure not only laid a solid foundation for exporting Dan’s Farmroot products to mainland China but also facilitated the brand's sales activities within Canada, creating a dual advantage in both international and local markets.
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Expansion of Distribution Channels:To facilitate access to Dan’s Farmroot products, Xinflix Production is committed to expanding the brand’s distribution network. This involves negotiations with major retailers and e-commerce platforms in China to make Dan’s Farmroot ginseng available in a broader market. In Canada, the company is working to strengthen relationships with existing distributors and to explore new partnerships in untapped markets, focusing on health food stores and boutique retailers that align with the brand's premium positioning.
​Dan's Farmroot in Galleria Supermarket
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Collaborations and Sponsorships:To further enhance brand recognition and credibility, Xinflix Production facilitated collaborations between Dan’s Farmroot and well-known health influencers and experts. The company also secured sponsorship agreements at major health and fitness events, where Dan’s Farmroot was prominently featured. Through live demonstrations and product sampling, these events provided potential customers with a tangible experience of the products.
